IFI Foundation along with partners hosts a week-long campaign on prevention and management of stroke around the World Stroke Day 2025.
Brain Stroke has emerged as a worrying public health challenge for individuals and governments alike across the world. This debilitating medical emergency is one of the leading causes of disability and mortality among all non-communicable diseases (NCDs) and its socio-economic impact is staggering. Statistics of World Stroke Organisation shows says that one in four adults are likely to experience a stroke in their lifetime. However, the good news is that this battle at hand is daunting but not impossible to win. WSO data implies about 90% of all strokes are linked to modifiable risk factors so there is a significant opportunity for intervention to considerably reduce the global burden of this silent killer.
A member of World Stroke Organisation, IFI Foundation (www.ifi.org.in), is working to create wide awareness on prevention and management of Brain Strokes. Since 2023, the foundation continues to run a comprehensive public health outreach campaign “Stroke Mukt Jeevan” (Stroke-Free Life) around the World Stroke Day on October 29 every year.
Aim of Campaign:
- Generate public awareness about causes, symptoms, prevention and management of brain strokes.
- Educate communities on importance of ActFAST, identifying the signs of stroke with prompt action for medical aid.
- Encourage regular health check-ups, lifestyle management, and early diagnosis for stroke-free life.
Stroke Mukt Jeevan 2025:
Aligned with the 2025 theme “Every Minute Counts – #ActFAST,” this year, the foundation has significantly scaled up its efforts to educate communities on stroke prevention and management. Building on its successful Odia-language campaign in 2023 and 2024, the 2025 initiative has expanded to become a multi-lingual, pan-India effort.
IFI Foundation’s core partners, Swasthya Plus Network, South Asia’s leading multilingual digital health platform, and OdishaLIVE, a premier digital network are driving the expansion of the campaign.
The @IFIFoundation (a member of the World Stroke Organisation), is hosting a youth engagement program ‘Spot Stroke, Save Lives’, in association with the Dept of JMC, Berhampur University on November 10, 2025 (Monday).
This is an important program under our public health… pic.twitter.com/lbDjyMCi15
— IFI Foundation (@IFIFoundation) November 7, 2025
Multi-Pronged Strategy:
The campaign, running from October 27 to 31, follows innovative strategies to create impact through robust digital content with targeted on-ground activation events.
This year, IFI followed a multi-pronged approach to amplify the voice of the fight against stroke.
Digital-first: The campaign used short videos, infographics, and reels to promote medical know-how on stroke.
Communication: IFI crafted impactful storytelling for better connecting with audiences.
Inclusivity: Stroke awareness was promoted in multiple languages for better reach and combating misinformation in local communities.
Key Activities & Initiatives:
- Multilingual Outreach: Apart from English and Odia, the campaign showcased video series in three other languages, Hindi, Marathi and Bangla. During the period, 5 short videos in each language were published on social media platforms of IFI Foundation.
- Short Video Series: Two short videos in Odia were posted every day during the five day campaign featuring doctors and public health experts focusing on stroke symptoms and highlight modifiable behaviors for prevention.
- Full Video Capsule: IFI produced comprehensive video showcasing insights from health experts on brain strokes and its aspects.
- Survivor Stories: The campaign featured stories of stroke survivors who highlighted their tales of resilience in the special video capsule.
- Creatives: A series of curated social media messages with creatives on awareness, prevention and management of stroke was another highlight. IFI explores adopting the engaging messages developed by World Stroke Organisation during the campaign augmenting the global call for action.
- Cover Page: A special cover page was designed for maximum impact of the campaign. It was shared on social media platforms to enhance the campaign voice.
- WSO Message Amplification: The awareness message of World Stroke Organisation was also amplified during the campaign. The WSO article with our Campaign Chair’s message on the World Stroke Day was published on our OdishaPlus platform and shared across social media.
- Press Release Circulation: A Press Release on observance of 5-day campaign with the World Stroke Day message, campaign activities was also circulated for publication in print, TV and digital media.
- Poster Making Competition: A digital poster-making competition was also organized for students of all disciplines of Berhampur University. The date of entries set from October 27 to November 2.
- Youth Engagement Activity: A university-level orientation program to train students to become “Stroke Spotters” in their communities putting Act-FAST into action. The on-ground event which includes the release of a special newsletter and posters, video screenings, and a public pledge to be stroke spotters is set to be held soon.
New Partnerships
For 2025, IFI Foundation has broadened its collaborative network to engage diverse population segments. New partners include Berhampur University as an Academic Partner, and leading industrial bodies Utkal Chamber of Commerce & Industry Limited (UCCIL) and TiE Bhubaneswar as Ecosystem Partners. This strategic inclusion takes the campaign’s outreach beyond general audiences and into centers of education and the business ecosystem.
Messages on Campaign
“Awareness is a foremost enabler of fight against stroke. Public advocacy strengthens our efforts in curbing this silent killer. Our IFI Foundation is dedicated to amplify exactly that. Through our annual mass health outreach initiative, Stroke Mukt Jeevan, we are trying to create a stroke-aware society – where every individual is empowered to identify, prevent and manage stroke in their lives. Our sincere gratitude to all the partners for taking this year’s campaign to the next level.”
Nilambar Rath, Co-Founder, IFI Foundation & Campaign Chair – ‘Stroke Mukt Jeevan’
“Hypertension, poor lifestyle, lack of sleep, and stress are some of the modifiable factors that act as triggers of stroke. Populace of all age groups should work on improving these issues to significantly reduce risks of stroke attack and lead a healthy life. Strokes can hit anyone, anywhere and anytime, so public education on this medical condition is absolutely imperative today.”
Dr. Subhransu Sekhar Jena, Senior Neurologist and Stroke Specialist & Campaign Advisor – ‘Stroke Mukt Jeevan’
“Our mission is to educate, empower and engage people across communities to successfully fight against the stroke crisis. IFI will continue to expand the campaign to new frontiers to reach more and more people across India to spot strokes and save lives. With shared commitment and partnerships from all stakeholders, supported by effective policies, we can transform our collective response to stroke.”
Sidharth Rath, Cofounder & Executive Director, IFI Foundation & Campaign Director – ‘Stroke Mukt Jeevan’
Growing Impact:
The Stroke Mult Jeevan is reaching out to new horizons receiving thousands of participants and millions of digital impressions with every year. The campaign has gained significant support from the masses with active community participation through both online and offline mediums. New academic, industry bodies and medical institutions are joining hands with the IFI and sharing the collective responsibility of taking forward the campaign and its objective of Stroke Mukt World.
Stroke is a silent killer. Every Minute Counts while dealing with this health emergency, so ActFAST
Click the Playlist to watch insightful videos on Stroke:
