Health Information & Literacy
Making reliable health information accessible to every community, in every language.
Overview
Health literacy, the ability to access, understand, and act on health information, is a critical determinant of health outcomes. Across India, millions of people lack access to reliable, culturally relevant health content in their own languages, a gap that compounds existing health disparities.
IFI Foundation’s Health Information & Literacy programme works to narrow this gap through a year-round calendar of health awareness campaigns, digital content creation, and strategic partnerships. In collaboration with Swasthya Plus Network, we contribute to the production and distribution of health content across 20+ topics in multiple Indian languages, with a focus on communities where access to quality health information remains most limited.
Ama Swasthya Ama Jibana
Our year-round health awareness calendar aligns campaigns with WHO and national health observance days, ensuring sustained engagement across topics.
| Quarter | Health Topics |
|---|---|
| Jan – Mar | World Leprosy Day, World Cancer Day, World Hearing Day, World Kidney Day, World Oral Health Day, World TB Day |
| Apr – Jun | World Health Day, World Liver Day, World Malaria Day, World Hypertension Day, Menstrual Hygiene Day, International Yoga Day |
| Jul – Sep | World Hepatitis Day, World Breastfeeding Week, National Nutrition Week, World Drowning Prevention Day, World Rabies Day |
| Oct – Dec | World Stroke Day, World Diabetes Day, World Mental Health Day, World AIDS Day, World Prematurity Day, Lung Cancer Awareness, Elder Care |
Content Approach
Every piece of content is designed to be trustworthy, accessible, and actionable.
Multilingual
Content produced in Odia, English, and other Indian languages to reach communities in the language they understand best.
Expert-Led
All health content is developed or reviewed by qualified healthcare professionals and subject-matter experts.
Digitally Distributed
Campaigns leverage social media, video platforms, and digital networks for wide reach and accessibility.
Accessible
Content formats are designed for audiences with varying levels of health literacy, using visual storytelling and plain language.
Thought Leadership Series
Alongside our campaign work, IFI Foundation publishes analytical pieces and policy commentary on public health issues.
- Hypertension control, drawing on WHO reports that identify 1.4 billion adults globally living with hypertension
- Non-communicable diseases (NCDs), examining the global NCD burden and its economic, social, and systemic drivers
- Tuberculosis elimination, aligned with WHO’s 2030 TB targets
- Breast cancer awareness, addressing disparities in screening, early detection, and survival rates
- Preterm birth and neonatal care, connected to World Prematurity Day
Partners & Collaborators
Our health literacy work is powered by partnerships with research bodies, healthcare providers, and media organisations.
| Partner | Role |
|---|---|
| Swasthya Plus Network | Content & distribution partner |
| OdishaLIVE | Media partner |
| ICMR RMRC Bhubaneswar | Research partner |
| IPHA | Public health partner |
| PHFI | Public health partner |
| CARE Hospitals | Healthcare partner |
| Apollo Hospitals | Healthcare partner |
| Kalinga Hospital | Healthcare partner |
Impact at a Glance
Key indicators from our health information and literacy programme.
| Indicator | Detail |
|---|---|
| Health Topics | 20+ topics covered annually |
| Languages | Odia, English, and other Indian languages |
| Content Formats | Videos, infographics, expert interviews, social media campaigns |
| Distribution | Through Swasthya Plus Network and digital platforms |
| Calendar | Year-round coverage aligned with WHO and national health days |
Help Us Spread Health Awareness
We welcome collaboration with healthcare providers, researchers, media organisations, and public health institutions to strengthen the reach and quality of health information in underserved communities.
Partner With Us