MH Day 2025
Flagship Programme
Menstrual Health & Hygiene
Working to normalise menstrual health conversations and close information gaps through multilingual content, institutional partnerships, and community engagement.
Overview
Menstruation remains one of the most stigmatised aspects of health in India. Millions of girls and women lack access to accurate information, safe hygiene products, and supportive environments. The resulting silence perpetuates myths, contributes to school absenteeism, and compounds preventable health complications.
IFI Foundation’s Menstrual Health & Hygiene programme addresses these information gaps through multilingual digital campaigns, creative content formats, on-ground events, expert-led discussions, and institutional partnerships. Our focus is on normalising conversations about menstrual health and improving access to reliable, culturally relevant information.
IFI Foundation is an active member of the Odisha Menstrual Health & Hygiene Alliance (OMHHA), a coalition of 20+ organisations including UN agencies, led by Aaina.
IFI Foundation is an official partner of the Global Menstrual Hygiene Day Campaign, reinforcing its commitment to menstrual health awareness and advocacy.
Key Initiatives
Our programme operates through three core initiatives, each designed to reach different audiences and stakeholders.
Let’s Talk Periods
An annual campaign organised around Menstrual Hygiene Day (28 May), bringing menstrual health into mainstream conversation through evidence-based content and community engagement.
Campaign Formats
- Expert interviews
- Research-based videos
- Social media campaigns in Odia and English
- Panel discussions
Timeline
2023
Inaugural campaign
2024
Expanded partnerships
2025
Third edition with wider reach
Mission HIRA
A creative content initiative that uses accessible formats to reach audiences who may not engage with conventional health communication.
Comics
Animated videos
Expert content
Distributed through the Swasthya Plus Network for extended reach across communities.
Project Period
Project Period is a conclave dedicated to menstrual health and hygiene, organised in partnership with IIT Bhubaneswar Research & Entrepreneurship Park. Launched in 2025, the conclave brings together researchers, healthcare providers, policymakers, and civil society organisations to strengthen the menstrual health agenda through evidence, innovation, and cross-sector collaboration. IFI Foundation is a partner in this initiative, contributing its content and campaign experience to the broader effort.
Advocacy: Ending Period Poverty through Community-Led Models
Beyond our campaign work, IFI Foundation contributes to the broader conversation on menstrual health and period poverty, engaging as part of the OMHHA to support discussions and policy change.
Partners & Collaborators
Our menstrual health work is strengthened by partnerships across healthcare, academia, media, and civil society.
| Partner | Role |
|---|---|
| OMHHA | Alliance member |
| Swasthya Plus Network | Content & distribution partner |
| OdishaLIVE | Media partner |
| IIT BBSR R&E Park | Project Period partner |
| Kalinga Hospital | Healthcare partner (2025) |
| Paradeep Phosphates Ltd | Corporate partner (2025) |
| RDWU | Academic partner |
| Berhampur University | Academic partner |
Impact at a Glance
Key indicators from our menstrual health programme since 2023.
| Indicator | Detail |
|---|---|
| Campaigns | 3 annual MHD campaigns (2023–2025) |
| Content Formats | Videos, comics, animations, expert interviews, social media |
| Languages | Odia and English |
| Alliance | Active member of OMHHA (20+ organisations) |
| Innovation | Project Period conclave with IIT Bhubaneswar |
Videos
Campaign films, event highlights, and creative educational content from Let's Talk Periods, Project Period, and Mission HIRA.
MH Day 2025
Menstrual Health & Hygiene Conclave at IIT Bhubaneswar | Global MH Day 2025
HIRA
ହୀରା: ଚାଲ ଋତୁସ୍ରାବ ବିଷୟରେ କଥାହେବା | HIRA: Odia Animated Video on Menstrual Health Hygiene
MH Day 2024
ମେନାର୍କିରୁ ମେନୋପଜ୍ - ଚାଲନ୍ତୁ କଥା ହେବା | Menarche to Menopause - The Cycle
Reports & Documentation
Annual activity reports from our menstrual health programme, documenting campaigns, partnerships, and community engagement.
Help Us Break the Silence
We welcome collaboration with healthcare providers, academic institutions, NGOs, and corporate supporters committed to improving menstrual health outcomes through better information access.
Partner With Us